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Style Edit is a directional and versatile edit of the Style Group Brands  SS16 collections, curated by stylist Sasha Barrie. Key trends are introduced based on the latest catwalk looks, versatile styling pieces and summer social diaries. The Relaxed Tailoring, Occasion Boutique and Holiday Essentials trends offer straightforward style advice and trend-focused quality pieces for all events and occasions this season.

The Relaxed Tailoring edit focuses on key versatile separates and essential pieces to invest in now. Create effortless ensembles for SS16 with our pared back range that gives you only the pieces you really need this season. The range focuses on subtle shapes, fluid silhouettes and soft, romantic hues and the outcome is a laid-back yet indulgent range that embraces the true elements of elegant everyday style.

The Occasion Boutique highlights a laissez-faire attitude towards traditional dress codes and our understanding of occasion dressing is re-imagined for the season. This collection appeals to stylish women who want to look effortlessly sophisticated. A more innovative and directional aesthetic is unveiled; with intricate fabrics, chic prints and subtle introduced in statement shades and monochrome contrasts to infuse an avant-garde narrative to the range.

We redefine the holiday dressing agenda with effortless and relaxed ensembles in the Holiday Essentials trend. Tropical florals, bold prints and zesty bursts of vibrant shades take in this season’s trends and evoke a sense of summer lifestyle wear. For a sleeker casualwear offering, denim pieces and feminine separates add an undoubtedly modern-edge to the range.

To find out more about the Style Group Brands and our collection of Elegant British Brands please visit our corporate website.